PROJECT DETAILS:
Casting 3 separate PSA videos for the California Department of Public Health. The goal of these spots is to explain the effects of using weed as a teen in a conversational, non-judgmental, non-lecture way. This campaign is NOT intended to be a sad, emotional highlight reel. Instead, the talent will be relaying how weed can affect your ability to remember important details and experiences.
One of the 3 spots will require talent who speak Fluent Spanish.
PROJECT BREAKDOWN:
Client: California Department of Public Health
Project Name: Teen Cannabis Use PSA's
Production Company: Ockham Productions
Agency: The Rescue Agency
Union Status: Non-Union
Media: Video / Photo
Usage: Out-Of-Home, Regional TV, Digital and Paid Promotion (including stills), Radio
Term Length: 2 Years Term
Right of Renewal: 2 Year Rights of Renewal at Original Usage Cost plus 10%
Production Location: San Diego
Travel Stipend / Hotel: Gas stipends will be provided for talent traveling down from outside of San Diego. Hotels will be provided for talent who are traveling from outside of San Diego who are needed on set for more than 1 day.
One of the 3 spots will require talent who speak Fluent Spanish.
PROJECT BREAKDOWN:
Client: California Department of Public Health
Project Name: Teen Cannabis Use PSA's
Production Company: Ockham Productions
Agency: The Rescue Agency
Union Status: Non-Union
Media: Video / Photo
Usage: Out-Of-Home, Regional TV, Digital and Paid Promotion (including stills), Radio
Term Length: 2 Years Term
Right of Renewal: 2 Year Rights of Renewal at Original Usage Cost plus 10%
Production Location: San Diego
Travel Stipend / Hotel: Gas stipends will be provided for talent traveling down from outside of San Diego. Hotels will be provided for talent who are traveling from outside of San Diego who are needed on set for more than 1 day.
"FILE NOT FOUND" CREATIVE, ROLES, RATES AND DATES:
In this spot we follow our female lead as she scrolls through photos and videos on her phone. We enter and exist the memories that she is reliving through these photos, cute outfits she wore, fun times with. friends around a bonfire, tiktoks she made, etc. Slowly we see the memories start to glitch, and change, distorted by her memory loss from pre-mature weed use.
File Not Found Lead (Principal)
Female | Latinx | Appearing 17-18 Years Old
Edgy cool girl with an ‘experimenter’ mindset in personality, looks and interests. Role includes voice over.
Production Dates: Two Days - 9/23 or 9/24 (TBD), 9/26
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented).
Talent will be paid an additional $750 if they are used in Print
In this spot we follow our female lead as she scrolls through photos and videos on her phone. We enter and exist the memories that she is reliving through these photos, cute outfits she wore, fun times with. friends around a bonfire, tiktoks she made, etc. Slowly we see the memories start to glitch, and change, distorted by her memory loss from pre-mature weed use.
File Not Found Lead (Principal)
Female | Latinx | Appearing 17-18 Years Old
Edgy cool girl with an ‘experimenter’ mindset in personality, looks and interests. Role includes voice over.
Production Dates: Two Days - 9/23 or 9/24 (TBD), 9/26
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented).
Talent will be paid an additional $750 if they are used in Print
File Not Found Friend Group (Supporting)
All Ethnicities | All Genders | Appearing 17-18 Years Old
Our friend group is diverse in ethnicity, gender, self-identification, body type and style. They are the core friend group of our Lead female, the friends she’d do anything for. There is intimacy in the way they interact with one another. They laugh a lot. They make funny faces for the camera. Some dance moves.
Ideally one of our male talent will also be used in a radio spot. This is not required, but there is an optional portion of the audition related to this.
Production Dates: One day - 9/23 or 9/24 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee (if represented).
Talent will be paid an additional $350 if used in a TikTok Video.
Talent will be paid an additional $750 if they are used in Print
Talent will be paid an additional $800 if selected for the radio spot.
All Ethnicities | All Genders | Appearing 17-18 Years Old
Our friend group is diverse in ethnicity, gender, self-identification, body type and style. They are the core friend group of our Lead female, the friends she’d do anything for. There is intimacy in the way they interact with one another. They laugh a lot. They make funny faces for the camera. Some dance moves.
Ideally one of our male talent will also be used in a radio spot. This is not required, but there is an optional portion of the audition related to this.
Production Dates: One day - 9/23 or 9/24 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee (if represented).
Talent will be paid an additional $350 if used in a TikTok Video.
Talent will be paid an additional $750 if they are used in Print
Talent will be paid an additional $800 if selected for the radio spot.
"COMES BACK" CREATIVE, ROLES, RATES AND DATES:
"Comes Back" follows a female lead who we see working on an essay late at night, she is stressed and frustrated. She has a ton of sticky notes on her computer with different "to do's" listed on them. She's trying to use weed to calm down, but her anxiety is actually growing. As her anxiety grows, we still more sticky notes appear until they are completely surrounding and overwhelming her.
Comes Back Lead (Principal)
Female | Black | Appearing 17-18 Years Old
Our lead is a 17-18yrs old Black female. She’s relatable, athletic and wearing something casual that reflects it. She is outgoing on the surface but she has some deep social anxiety that she’s usually pretty good at hiding. She worries about her future a lot. Talent will also be used for voice over.
Production Dates: 9/27
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print
"Comes Back" follows a female lead who we see working on an essay late at night, she is stressed and frustrated. She has a ton of sticky notes on her computer with different "to do's" listed on them. She's trying to use weed to calm down, but her anxiety is actually growing. As her anxiety grows, we still more sticky notes appear until they are completely surrounding and overwhelming her.
Comes Back Lead (Principal)
Female | Black | Appearing 17-18 Years Old
Our lead is a 17-18yrs old Black female. She’s relatable, athletic and wearing something casual that reflects it. She is outgoing on the surface but she has some deep social anxiety that she’s usually pretty good at hiding. She worries about her future a lot. Talent will also be used for voice over.
Production Dates: 9/27
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print
"KEEP TRYING" CREATIVE, ROLES, RATES AND DATES:
"Keep Trying" follows a family of 4 as they start to witness and experience the negative side effects of their teenage daughter using weed prematurely. She is distant, distracted, less engaged and we witness this throughout various scenarios. Eventually we see her father start a conversation with her about her weed use. The goal of this spot is to encourage parents to speak to their kids about the risks of misusing cannabis at a young age.
This spot will be recorded in both English and Spanish, so our speaking talent (Dad and Daughter) need to be fluent in both languages.
Dad (Principal - ENGLISH AND SPANISH SPEAKING)
Male | Latino/x | Appearing 35-45 Years Old
Our dad should look kind and caring. Must be fluently bilingual (English/Spanish) and the spot will be shot in both English & Spanish. Talent may also be used as voice over.
Production Dates: 9/28 and 9/29
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $750 if they are used in Print.
"Keep Trying" follows a family of 4 as they start to witness and experience the negative side effects of their teenage daughter using weed prematurely. She is distant, distracted, less engaged and we witness this throughout various scenarios. Eventually we see her father start a conversation with her about her weed use. The goal of this spot is to encourage parents to speak to their kids about the risks of misusing cannabis at a young age.
This spot will be recorded in both English and Spanish, so our speaking talent (Dad and Daughter) need to be fluent in both languages.
Dad (Principal - ENGLISH AND SPANISH SPEAKING)
Male | Latino/x | Appearing 35-45 Years Old
Our dad should look kind and caring. Must be fluently bilingual (English/Spanish) and the spot will be shot in both English & Spanish. Talent may also be used as voice over.
Production Dates: 9/28 and 9/29
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $750 if they are used in Print.
Daughter (Principal - ENGLISH AND SPANISH SPEAKING)
Female | Latinx | Appearing 15-17 Years Old
Like many teens, she has an experimenter mindset in terms of her look and interests (music, art, etc.). Must be bilingual (English / Spanish) as this spot will be shot in both languages. Talent will also be used for voice over and/or a radio spot.
Production Dates: 9/28 and/or 9/29 (TBD if they are needed for 1 or 2 days)
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print.
Female | Latinx | Appearing 15-17 Years Old
Like many teens, she has an experimenter mindset in terms of her look and interests (music, art, etc.). Must be bilingual (English / Spanish) as this spot will be shot in both languages. Talent will also be used for voice over and/or a radio spot.
Production Dates: 9/28 and/or 9/29 (TBD if they are needed for 1 or 2 days)
Compensation: $500 per day + $1,600 usage (video + radio) + 20% agent fee (if represented). Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print.
Mom (Supporting - Non-Speaking)
Female | Latinx | Appearing 35-45 Years Old
The mom is relatable, they should look kind and caring. This role is non-speaking. Talent must be used for voice over.
Production Dates: 9/28 or 9/29 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee. Talent will be paid an additional $750 if they are used in Print.
Female | Latinx | Appearing 35-45 Years Old
The mom is relatable, they should look kind and caring. This role is non-speaking. Talent must be used for voice over.
Production Dates: 9/28 or 9/29 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee. Talent will be paid an additional $750 if they are used in Print.
Brother (Supporting - Non-Speaking)
Male | Latinx | Appearing 8-10 Years Old
This role is non-speaking.
Production Dates: 9/28 or 9/29 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee. Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print.
Male | Latinx | Appearing 8-10 Years Old
This role is non-speaking.
Production Dates: 9/28 or 9/29 (TBD)
Compensation: $500 per day + $400 usage + 20% agency fee. Talent will be paid an additional $350 if used in a TikTok Video and an additional $750 if they are used in Print.